DENIM DAY 2016
This year's Denim Day is April 27, 2016. http://denimdayinfo.org
For the past 17 years, Peace Over Violence has run its Denim Day campaign on a Wednesday
in April in honor of Sexual Violence Awareness Month. The campaign was originally
triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned
because the justices felt that since the victim was wearing tight jeans she must have helped
her rapist remove her jeans, thereby implying consent. The following day, the women in
the Italian Parliament came to work wearing jeans in solidarity with the victim.
Peace Over Violence developed the Denim Day campaign in response to this case and the
activism surrounding it. Since then,wearing jeans on Denim Day has become a symbol
of protest against erroneous and destructive attitudes about sexual assault. In this rape
prevention education campaign we ask community members, elected officials, businesses
and students to make a social statement with their fashion by wearing jeans on this day
as a visible means of protest against the misconceptions that surround sexual assault.